Answers to a hypothetical question: part 5

Some time ago, Scipio, at The Absorbascon, asked some hypothetical questions about you would do if you owned your local comic book store. Inspired by this, I've answered them. The answers are being posted over the course of this week.
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What would you want on its website?

I think Mile High Comics is the template for all online retailers. Period. It’s a shame that living in the UK no one can compete with them on price and service even though I am an international customer for them and I only need spend $100 for free shipping.

If you have a local store then the website will probably act more as a promotional tool than a major source of business. Just make it as navigable and user friendly as possible.

You are selling product that many other stores have and so differentiation is the key. Maybe take photos of your customers and offer a $10 voucher if you are deemed “photo of the week”? That may sound lame, but I’m trying to think “outside the box”! Anything to engender a sense of community.